After graduating from the London School of Economics, Peter Knights first worked on wildlife trafficking as an investigator and campaigner for the Environmental Investigation Agency. Peter’s investigations have been featured in the TV series “Animal Detectives.” On birds, this work led to over 150 airlines stopping the carriage of wild birds and to the Wild Bird Conservation Act, which cut imports of wild birds into the US from 800,000 to 40,000. As a director of the Global Survival Network, in 1996, he introduced conservation to the concept of demand reduction, that is now widely accepted as an important tool in solving trafficking problems.